1. What cookies are
Cookies are small files a website saves in your browser. We also use similar browser storage (localStorage). Our mobile apps do not use website cookies; see the Privacy Policy for the apps.
2. Cookies we use
| Name | Category | Purpose | Lasts |
|---|---|---|---|
| bmw_consent_us (cookie and localStorage) | Essential | Remembers that you agreed to the Terms and Privacy Policy and your cookie choices | 12 months |
| bmw_region (localStorage) | Essential | Remembers which country's site you chose | Until you clear it |
| _ga, _ga_* | Analytics (only if allowed) | Google Analytics — counts visits and shows which pages are used | Up to 14 months |
| Marketing pixels | Marketing (only if allowed) | Measure our adverts. Listed here before any are added | Up to 90 days |
3. Your choice
On your first visit we ask you to agree to our Terms and Privacy Policy and to choose Accept all, Essential only, or Customise. Analytics and marketing cookies are off until you allow them. If your browser sends a Global Privacy Control signal, marketing cookies stay off.
You can change your choice any time: . You can also delete cookies in your browser settings; we will then ask you again.
4. Contact
Questions about cookies: [email protected].